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Marketing

Marketing advice, data and insights
two health conscious women who might be interested in cbd

Creating powerful customer personas

Creating powerful customer personas 1800 1200 Gemma King

One of the most powerful tools you can use when creating a marketing strategy is a customer persona. Put simply, you develop a specific, detailed picture of what an individual in your target audience looks like. This allows you to make decisions that work for them on a personal level, instead of taking a less-impactful…

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man reading CBD article on ipad

The benefits of display advertising

The benefits of display advertising 1800 1200 Gemma King

Display advertising, such as banner adverts, is one of the oldest forms of digital marketing. Where it was once a clunky, often gaudy, addition to a website, it is now a slick and seamless way to build brand awareness and inspire customers to take action. Find out why we are backing banners as one of…

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importance of landing pages in marketing

Carefully curated landing pages

Carefully curated landing pages 1800 1200 Gemma King

Your website home page might be your digital storefront, but don’t make the mistake of thinking it’s the only way in! The use of landing pages is a powerful tool that allows you to personalise your potential customers’ experience based on who they are and how they found you. This low-cost, high-impact approach is particularly…

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Test for success

Test for success 1800 1200 Gemma King

Whatever marketing tools you use, testing the variables you control is an important and often overlooked part of the process. Testing allows you to build a strong understanding of what works for your audience – and what doesn’t – so you can stay one step ahead of the competition. These days, your target audience is…

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advertising boards

The magic of multichannel marketing

The magic of multichannel marketing 1200 800 Gemma King

Marketing your product is the process of taking potential customers on a journey; every time they notice or interact with your brand, they take another step towards making a purchase. To make your voice heard in a crowded market, like CBD, you need to use more than one of the marketing tools at your disposal.…

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old computer with popup display ads

Four fundamentals for better banner ads

Four fundamentals for better banner ads 2400 1600 Liam O'Dowd

Display advertising has been around almost as long as the internet it’s self. In 1993 AT&T paid Wired $30,000 to place an ad at the top of the website for 3 months, the first time space on a website had been rented to an advertiser to place a banner advert. 10 years later Google gave…

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empty stores

Marketing your CBD brand in the face of Covid-19

Marketing your CBD brand in the face of Covid-19 930 698 Liam O'Dowd

None of us could have predicted how the first quarter of 2020 would turn out. In the face of a global crisis, many businesses are facing unprecedented challenges. The coming weeks and months will challenge us all, both on a personal level and on a business level. Most businesses in the CBD industry are early…

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Less than 50% of CBD consumers are ‘brand loyal’

Less than 50% of CBD consumers are ‘brand loyal’ 1200 800 Liam O'Dowd

Less than 50% of surveyed CBD consumers in the EU are loyal to any one brand, research has shown. The European CBD Survey by New Frontier Data included feedback from 3,101 respondents in 17 countries across Europe. Survey participants were asked whether they had any medical conditions, and if so whether they used CBD as…

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