The UK Food Standards Agency (FSA) has announced the release of a public list of validated applications for CBD products, over a year after the deadline for application submissions.
The public list will show which products have a submitted credible application for authorisation and is designed to help move the industry forward after a year of waiting for an update from the FSA.
Products on the list will continue to be scrutinised by the FSA before being given full authorisation, however, publishing the list allows retailers and consumers can make informed judgments about what they stock and buy. It also allows brands with a validated application to move forward with more certainty after over a year of waiting in limbo.
Emily Miles, Chief Executive of the FSA, said: “The CBD market is growing rapidly. The FSA has been working to move the CBD industry into compliance. Today we have taken the next step in our pragmatic approach to making sure CBD products are safe and what they say they are.
“We have created the public list to help local authorities and retailers prioritise products to be removed from sale. If a product is not on the list, it should be removed from sale because it is not attached to a credible application to us for market authorisation.
“But being on the list means that the application is credible and the FSA has, or is shortly expecting to receive, significant scientific evidence from the applicant with which to judge safety.”
CBD was declared a novel food product in January 2019. Under novel food regulations, foods or food ingredients which do not have a history of consumption before May 1997 must be evaluated and authorised before they can be placed on the market.
Ripe is happy to work with any brand whose products appear on the updated FSA list and are authorised to remain on the UK market. Our updated advertising solution allows CBD brands in the UK to reach customers across the internet at scale. For more information on how we can help you increase your brand awareness through digital advertising, get in touch.