Online sales of CBD have spiked during the Covid-19 pandemic, according to data from US cannabinoid intelligence group Brightfield.
With millions of people across the globe finding themselves confined to their homes, and anxiety rising among the population, online demand for CBD has risen considerably.
A consumer survey undertaken by Brightfield found that 39% of people indicated they expected to use more CBD during the Covid-19 crisis. This is particularly true amongst Millennials and Gen Z consumers, with 49% planning to consumer more CBD in the weeks and months to come.
In further data from the group, anxiety was the top reason people indicated they were consuming CBD, with 53% of respondents citing this as their reason for taking CBD. Depression and insomnia, which are symptoms likely to spike over the coming months, ranked 3rd and 4th in the list. For many people, CBD is now seen as a self-care ‘indulgence’ helping to keep consumers mentally and physically balanced during challenging and uncertain times. This data was further supported with analysis of social media content mentioning CBD and Covid-19 showing self-care was the most common topic linking the two.
This data will be of welcome relief to brands who are still able to ship direct to consumers during the crisis. The unprecedented changes many young cannabidiol businesses in the UK are currently making threaten an uncertain future. Likewise larger, more established brands will now be shifting to a more e-commerce based focus. While this is great news for the industry, competition for digital traffic will no doubt increase significantly in the coming weeks and months.
Find more CBD/Covid-19 data from Brightfield here: https://blog.brightfieldgroup.com/cbd-industry-covid-19