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Four fundamentals for better banner ads 2400 1600 Liam O'Dowd

Four fundamentals for better banner ads

Display advertising has been around almost as long as the internet it’s self. In 1993 AT&T paid Wired $30,000 to place an ad at the top of the website for 3 months, the first time space on a website had been rented to an advertiser to place a banner advert. 10 years later Google gave…

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cbd sales spike for self care
Online sales of CBD spike due to Covid-19 1200 744 Liam O'Dowd

Online sales of CBD spike due to Covid-19

Online sales of CBD have spiked during the Covid-19 pandemic, according to data from US cannabinoid intelligence group Brightfield. With millions of people across the globe finding themselves confined to their homes, and anxiety rising among the population, online demand for CBD has risen considerably. A consumer survey undertaken by Brightfield found that 39% of…

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Marketing your CBD brand in the face of Covid-19 930 698 Liam O'Dowd

Marketing your CBD brand in the face of Covid-19

None of us could have predicted how the first quarter of 2020 would turn out. In the face of a global crisis, many businesses are facing unprecedented challenges. The coming weeks and months will challenge us all, both on a personal level and on a business level. Most businesses in the CBD industry are early…

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Less than 50% of CBD consumers are ‘brand loyal’ 1200 800 Liam O'Dowd

Less than 50% of CBD consumers are ‘brand loyal’

Less than 50% of surveyed CBD consumers in the EU are loyal to any one brand, research has shown. The European CBD Survey by New Frontier Data included feedback from 3,101 respondents in 17 countries across Europe. Survey participants were asked whether they had any medical conditions, and if so whether they used CBD as…

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