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FSA finally updates public list of validated CBD products https://ripemedia.co/v2/wp-content/uploads/2022/03/uk-cbd-shelves.jpg 1800 1350 Liam O'Dowd Liam O'Dowd https://ripemedia.co/v2/wp-content/uploads/2021/08/me-bike-150x150.jpeg 31/03/2022 31/03/2022

Liam O'Dowd
31/03/2022
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FSA finally updates public list of validated CBD products

The UK Food Standards Agency (FSA) has announced the release of a public list of validated applications for CBD products, over a year after the deadline for application submissions. The public list will show which products have a submitted credible application for authorisation and is designed to help move the industry forward after a year…

Cannaray’s TV campaign moves CBD out of the early adopter phase https://ripemedia.co/v2/wp-content/uploads/2021/08/Claudia.jpeg 1200 952 Liam O'Dowd Liam O'Dowd https://ripemedia.co/v2/wp-content/uploads/2021/08/me-bike-150x150.jpeg 23/08/2021 23/08/2021

Liam O'Dowd
23/08/2021
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Cannaray’s TV campaign moves CBD out of the early adopter phase

Prior to 2018, knowledge of CBD in the UK was limited, mainly held by cannabis enthusiasts, savvy scientists and eagle eyed entrepreneurs. Over the past 3 years, internet searches for the terms CBD and cannabidiol have rocketed, and high street retailers and supermarket chains have jumped at the opportunity to stock CBD products on their…

two health conscious women who might be interested in cbd

Creating powerful customer personas https://ripemedia.co/v2/wp-content/uploads/2020/09/customer-personas-cbd-marketing.jpg 1800 1200 Gemma King Gemma King https://ripemedia.co/v2/wp-content/uploads/2020/07/gemma-king-150x150.jpeg 19/09/2020 19/09/2020

Gemma King
19/09/2020
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Creating powerful customer personas

One of the most powerful tools you can use when creating a marketing strategy is a customer persona. Put simply, you develop a specific, detailed picture of what an individual in your target audience looks like. This allows you to make decisions that work for them on a personal level, instead of taking a less-impactful…

The benefits of display advertising https://ripemedia.co/v2/wp-content/uploads/2020/08/display-advertising-cbd-blog3.jpg 1800 1200 Gemma King Gemma King https://ripemedia.co/v2/wp-content/uploads/2020/07/gemma-king-150x150.jpeg 12/08/2020 12/08/2020

Gemma King
12/08/2020
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The benefits of display advertising

Display advertising, such as banner adverts, is one of the oldest forms of digital marketing. Where it was once a clunky, often gaudy, addition to a website, it is now a slick and seamless way to build brand awareness and inspire customers to take action. Find out why we are backing banners as one of…

importance of landing pages in marketing

Carefully curated landing pages https://ripemedia.co/v2/wp-content/uploads/2020/07/landing-pages.jpg 1800 1200 Gemma King Gemma King https://ripemedia.co/v2/wp-content/uploads/2020/07/gemma-king-150x150.jpeg 27/07/2020 27/07/2020

Gemma King
27/07/2020
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Carefully curated landing pages

Your website home page might be your digital storefront, but don’t make the mistake of thinking it’s the only way in! The use of landing pages is a powerful tool that allows you to personalise your potential customers’ experience based on who they are and how they found you. This low-cost, high-impact approach is particularly…

Test for success https://ripemedia.co/v2/wp-content/uploads/2020/07/testing.jpg 1800 1200 Gemma King Gemma King https://ripemedia.co/v2/wp-content/uploads/2020/07/gemma-king-150x150.jpeg 20/07/2020 20/07/2020

Gemma King
20/07/2020
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Test for success

Whatever marketing tools you use, testing the variables you control is an important and often overlooked part of the process. Testing allows you to build a strong understanding of what works for your audience – and what doesn’t – so you can stay one step ahead of the competition. These days, your target audience is…