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cbd products on shelves of UK store
FSA finally updates public list of validated CBD products 1800 1350 Liam O'Dowd

FSA finally updates public list of validated CBD products

The UK Food Standards Agency (FSA) has announced the release of a public list of validated applications for CBD products, over a year after the deadline for application submissions. The public list will show which products have a submitted credible application for authorisation and is designed to help move the industry forward after a year…

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Claudia Winkelman
Cannaray’s TV campaign moves CBD out of the early adopter phase 1200 952 Liam O'Dowd

Cannaray’s TV campaign moves CBD out of the early adopter phase

Prior to 2018, knowledge of CBD in the UK was limited, mainly held by cannabis enthusiasts, savvy scientists and eagle eyed entrepreneurs. Over the past 3 years, internet searches for the terms CBD and cannabidiol have rocketed, and high street retailers and supermarket chains have jumped at the opportunity to stock CBD products on their…

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two health conscious women who might be interested in cbd
Creating powerful customer personas 1800 1200 Gemma King

Creating powerful customer personas

One of the most powerful tools you can use when creating a marketing strategy is a customer persona. Put simply, you develop a specific, detailed picture of what an individual in your target audience looks like. This allows you to make decisions that work for them on a personal level, instead of taking a less-impactful…

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man reading CBD article on ipad
The benefits of display advertising 1800 1200 Gemma King

The benefits of display advertising

Display advertising, such as banner adverts, is one of the oldest forms of digital marketing. Where it was once a clunky, often gaudy, addition to a website, it is now a slick and seamless way to build brand awareness and inspire customers to take action. Find out why we are backing banners as one of…

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importance of landing pages in marketing
Carefully curated landing pages 1800 1200 Gemma King

Carefully curated landing pages

Your website home page might be your digital storefront, but don’t make the mistake of thinking it’s the only way in! The use of landing pages is a powerful tool that allows you to personalise your potential customers’ experience based on who they are and how they found you. This low-cost, high-impact approach is particularly…

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Test for success 1800 1200 Gemma King

Test for success

Whatever marketing tools you use, testing the variables you control is an important and often overlooked part of the process. Testing allows you to build a strong understanding of what works for your audience – and what doesn’t – so you can stay one step ahead of the competition. These days, your target audience is…

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