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One of the most powerful tools you can use when creating a marketing strategy is a customer persona. Put simply, you develop a specific, detailed picture of what an individual in your target audience looks like. This allows you to make decisions that work for them on a personal level, instead of taking a less-impactful…

Display advertising, such as banner adverts, is one of the oldest forms of digital marketing. Where it was once a clunky, often gaudy, addition to a website, it is now a slick and seamless way to build brand awareness and inspire customers to take action. Find out why we are backing banners as one of…

Your website home page might be your digital storefront, but don’t make the mistake of thinking it’s the only way in! The use of landing pages is a powerful tool that allows you to personalise your potential customers’ experience based on who they are and how they found you. This low-cost, high-impact approach is particularly…

Whatever marketing tools you use, testing the variables you control is an important and often overlooked part of the process. Testing allows you to build a strong understanding of what works for your audience – and what doesn’t – so you can stay one step ahead of the competition. These days, your target audience is…

Marketing your product is the process of taking potential customers on a journey; every time they notice or interact with your brand, they take another step towards making a purchase. To make your voice heard in a crowded market, like CBD, you need to use more than one of the marketing tools at your disposal.…