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The benefits of display advertising 1800 1200 Gemma King

The benefits of display advertising

Display advertising, such as banner adverts, is one of the oldest forms of digital marketing. Where it was once a clunky, often gaudy, addition to a website, it is now a slick and seamless way to build brand awareness and inspire customers to take action. Find out why we are backing banners as one of…

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importance of landing pages in marketing
Carefully curated landing pages 1800 1200 Gemma King

Carefully curated landing pages

Your website home page might be your digital storefront, but don’t make the mistake of thinking it’s the only way in! The use of landing pages is a powerful tool that allows you to personalise your potential customers’ experience based on who they are and how they found you. This low-cost, high-impact approach is particularly…

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Test for success 1800 1200 Gemma King

Test for success

Whatever marketing tools you use, testing the variables you control is an important and often overlooked part of the process. Testing allows you to build a strong understanding of what works for your audience – and what doesn’t – so you can stay one step ahead of the competition. These days, your target audience is…

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advertising boards
The magic of multichannel marketing 1200 800 Gemma King

The magic of multichannel marketing

Marketing your product is the process of taking potential customers on a journey; every time they notice or interact with your brand, they take another step towards making a purchase. To make your voice heard in a crowded market, like CBD, you need to use more than one of the marketing tools at your disposal.…

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old computer with popup display ads
Four fundamentals for better banner ads 2400 1600 Liam O'Dowd

Four fundamentals for better banner ads

Display advertising has been around almost as long as the internet it’s self. In 1993 AT&T paid Wired $30,000 to place an ad at the top of the website for 3 months, the first time space on a website had been rented to an advertiser to place a banner advert. 10 years later Google gave…

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cbd sales spike for self care
Online sales of CBD spike due to Covid-19 1200 744 Liam O'Dowd

Online sales of CBD spike due to Covid-19

Online sales of CBD have spiked during the Covid-19 pandemic, according to data from US cannabinoid intelligence group Brightfield. With millions of people across the globe finding themselves confined to their homes, and anxiety rising among the population, online demand for CBD has risen considerably. A consumer survey undertaken by Brightfield found that 39% of…

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