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Liam O'Dowd

old computer with popup display ads

Four fundamentals for better banner ads

Four fundamentals for better banner ads 2400 1600 Liam O'Dowd

Display advertising has been around almost as long as the internet it’s self. In 1993 AT&T paid Wired $30,000 to place an ad at the top of the website for 3 months, the first time space on a website had been rented to an advertiser to place a banner advert. 10 years later Google gave…

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Ripe launches the first CBD advertising network for the UK

Ripe launches the first CBD advertising network for the UK 150 150 Liam O'Dowd

Manchester, United Kingdom 15th April 2020 – Ripe today announces the launch of its new advertising network, developed specifically for the UK CBD and cannabis industry. Ripe is working with over 100 websites across the world that are reporting on CBD positively, placing digital advertisements alongside this content for clients. By placing display advertising alongside…

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cbd sales spike for self care

Online sales of CBD spike due to Covid-19

Online sales of CBD spike due to Covid-19 1200 744 Liam O'Dowd

Online sales of CBD have spiked during the Covid-19 pandemic, according to data from US cannabinoid intelligence group Brightfield. With millions of people across the globe finding themselves confined to their homes, and anxiety rising among the population, online demand for CBD has risen considerably. A consumer survey undertaken by Brightfield found that 39% of…

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empty stores

Marketing your CBD brand in the face of Covid-19

Marketing your CBD brand in the face of Covid-19 930 698 Liam O'Dowd

None of us could have predicted how the first quarter of 2020 would turn out. In the face of a global crisis, many businesses are facing unprecedented challenges. The coming weeks and months will challenge us all, both on a personal level and on a business level. Most businesses in the CBD industry are early…

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Less than 50% of CBD consumers are ‘brand loyal’

Less than 50% of CBD consumers are ‘brand loyal’ 1200 800 Liam O'Dowd

Less than 50% of surveyed CBD consumers in the EU are loyal to any one brand, research has shown. The European CBD Survey by New Frontier Data included feedback from 3,101 respondents in 17 countries across Europe. Survey participants were asked whether they had any medical conditions, and if so whether they used CBD as…

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