Posts By :

Gemma King

two health conscious women who might be interested in cbd

Creating powerful customer personas

Creating powerful customer personas 1800 1200 Gemma King

One of the most powerful tools you can use when creating a marketing strategy is a customer persona. Put simply, you develop a specific, detailed picture of what an individual in your target audience looks like. This allows you to make decisions that work for them on a personal level, instead of taking a less-impactful…

read more
man reading CBD article on ipad

The benefits of display advertising

The benefits of display advertising 1800 1200 Gemma King

Display advertising, such as banner adverts, is one of the oldest forms of digital marketing. Where it was once a clunky, often gaudy, addition to a website, it is now a slick and seamless way to build brand awareness and inspire customers to take action. Find out why we are backing banners as one of…

read more
importance of landing pages in marketing

Carefully curated landing pages

Carefully curated landing pages 1800 1200 Gemma King

Your website home page might be your digital storefront, but don’t make the mistake of thinking it’s the only way in! The use of landing pages is a powerful tool that allows you to personalise your potential customers’ experience based on who they are and how they found you. This low-cost, high-impact approach is particularly…

read more

Test for success

Test for success 1800 1200 Gemma King

Whatever marketing tools you use, testing the variables you control is an important and often overlooked part of the process. Testing allows you to build a strong understanding of what works for your audience – and what doesn’t – so you can stay one step ahead of the competition. These days, your target audience is…

read more
advertising boards

The magic of multichannel marketing

The magic of multichannel marketing 1200 800 Gemma King

Marketing your product is the process of taking potential customers on a journey; every time they notice or interact with your brand, they take another step towards making a purchase. To make your voice heard in a crowded market, like CBD, you need to use more than one of the marketing tools at your disposal.…

read more
    Privacy Preferences

    When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

    Click to enable/disable Google Analytics tracking code.
    Click to enable/disable Google Fonts.
    Click to enable/disable Google Maps.
    You can view our privacy policy in more detail here: Privacy Policy 


    Our website uses cookies, mainly from 3rd party services. You can adjust your privacy settings and/or agree to our use of cookies.